I designed the userflow and interactions for a Mcdonalds campaign (favorieten van Nederland) to be added to the excisting Mcdonalds iOS and Android App
I was hired to optimize the web portals (games.co.uk, spelletjes.nl, jeux.fr, etc) and focus on monetization. So I looked at all the business processes, what tools had been used, how did advertising work. Searching for limits to be pushed. The game page with over 5+ million daily …
In 2018 I started a an E-commerce platform to sell house plants online. At FreshPlants we sell (tropical) houseplants and are delivered within 48 hours, straight from the grower. There is a huge potential for online sales of plants. Together with a businesspartner we developed a …
Optimized mobile gamepages for spelletjes.nl, games.co.uk jeux.fr Improved gameplays (6%) and time one site.
Game category page update with (data driven) design changes. 200% more games above the fold, new navigation, updated algorithm. 12% gameplay, 23% revenue increase
For Subbseven; a new disruptive fashion e-tailer start-up I worked as a media and product development advisor Advised on tweaking the development budget and was present at meetings with potential funding partners / investors. Revised the product proposition from a multi-brand platform focus to a fashion …
New 2015 search results-page (re)design. Now live. Click image for original size. Old 2012 Search results-page design
New 2015 B2B homepage (re)design proposal Old 2012 B2B homepage design
For Party App; a new events and ticketing service start-up I worked as a media and product development advisor. Revised the product propositions for the 2.0 version. Proposed several revenue models to implement into the Party App platform (Ticketing)
Ford is a great client to work for. Especially because I was the creative lead on several Ford projects in 2009/2010 and therefore responsible for all the creative concepts and the visual designs. Ford A1 Occasions (used cars) was the first major Ford redesign I started to work on.
For WNF (WWF) I designed a donation page together with other informative pages.
I (re)designed this American Express Direct emailing. The email generated more clicks then any mailing designed the old default template. (I think it had something to do with the orange button).
With the debut of AdeZ, Unilever had entered the growing health-conscious smoothie market. One year later after its launch it needed a fresh campaign for its new flavors. Unilever just wanted some minor website adjustments. I convinced them Ogilvy could build them a completely new website within the same budget.
For Nationale Vacaturebank I’ve made many homepage proposals. This one of many.
I designed the Ogilvy website in 2009. A minimal approach on a tight grid. A fullscreen video background with wide angle shots of the office linear space.
This design is part of the American Express ‘Realise the potential’ campaign. I’m especially very happy with the little airplane, wich converted extremely good during the eyetracking user tests.
Here are designs for IBM’s innovation conference.
For Ford Rent I created a mini (flash) page. This page was implemented in the individual dealer sites that offered the Rent service.
xs4all exists 15 year. (A couple of years ago already) and I made a special landingpage with a great offer.
A game active launched in 20 countries. It won some prizes. Her are some early screenshots
Top SEO, SEA ranking landingpage with multiple game possibilities. I designed this page for multiple use. Eventually this teplate was used on 30+ landingpages. In multiple languages.
For the Deloitte recruitment website I was responsible for the initial concept and UX design.
In between Ford used Cars and the Ford dealerwebsite we managed to squeeze out the Ford maintenance website. Its a website where we try to convince Ford drivers to get their service checks done at a Ford rapid service dealer. Its much cheaper and its from …
My most important and interesting Ford assignment was creating the 150+ dealer websites network. I was responsible for overal (re)design and the concept. Most of work resulted in happy Ford dealers and its customers. Many hours went into integrating the used cars environment into the ford …
Here I design a new section on the nutricia.com website. Supporting pregnant women in their search for answers
Together with Raoul Deleo who is a famous dutch illustrator awarded with the Art Directors Club Award we created his extremely complex and huge portfolio website in a joint effort.
I redesigned dazyzers with pen and paper. I didn’t make the photoshop mokups
I designed and developed findhoteloffers.com. I also managed SEA and the conversion optimization.
If you’d like to setup your domain to accept anything.domain.com, you can do so with the following guide (Admin access required) 1) Setup the dns with a wildcard A record. Go to Dns Control, and add an “A” record: * -> 22.214.171.124 where 126.96.36.199 is the …
I helped designing the initial layout for American Express Avenue. A year later I gave advice on improving the application’s search functionality. The search was still based on an old database format and with some creativity I managed to come up with a simple but yet …
Hype is an exposition organized by Heweltt-Packard for aspiring artists. My responsibility included both the online concept and visuals (e.g. animations) and technical development which included Action Script.
By popular demand I re-posted my Allah Heijn poster. I’m getting so many visitors trough google looking for the Allah Heijn poster. This poster is NOT meant as an insult. This poster is an image of how I think people (dutch citizens) feel about the fear …
I created beautiful interactive banner for Orange.
There are many ways to feel yourself at home in the Netherlands. To find out where and when those activities are the dutch ministery (OCW) created the website ‘Doemee.nl’.
Not.Ok looks like one of the many social bookmarking tools already out there. (for example Digg and del.icio.us). But is actually very different. After a visit on Not.Ok the user starts judging websites and the content. They give their opinion on these websites by tagging them …
A created and designed a special conversion optimized landingpage for Orange
Getting an STD is just as easy as getting a bluetooth message. I wanted to use the Bluecasting technique to reach a large group of festival visitors and tell them in a creative way about the dangers of unprotected sexual activity.