Ford Netherlands, A1 Occasions (used cars)

Ford is a great client to work for. Especially because I was the creative lead on several Ford projects in 2009/2010  and therefore responsible for all the creative concepts and the visual designs. Ford A1 Occasions (used cars) was the first major Ford redesign I started to work on.

Ford A1 looked old and was not appropriate anymore to use. The design looked outdated and the usability looked like it came from the stone age. My job was to fix this.

The new grid and conversion scheme are based on the guttenberg principle

The new Ford A1 homepage. Based on 960px grid

Notice the image on the right. Two people holding hands. It symbolizes trust.  Therefore it is used to promote Ford credit.

The Ford A1 result page

The Ford A1 detail page