For Subbseven; a new disruptive fashion e-tailer start-up I worked as a media and product development advisor
Advised on tweaking the development budget and was present at meetings with potential funding partners / investors.
Revised the product proposition from a multi-brand platform focus to a fashion brand focused store.
Developed the user experience optimization, and an updated user flow.
Giving advice on SEO strategy, PPC budgets and implementation of new product features to maximize lead generation and finalized the business cases to attract external investors. Included several inbound marketing features into Subbseven and parts of the the customer retention strategy.