SubbSeven

For Subbseven; a new disruptive fashion e-tailer start-up I worked as a media and product development advisor

Advised on tweaking the development budget and was present at meetings with potential funding partners / investors.
Revised the product proposition from a multi-brand platform focus to a fashion brand focused store.
Developed the user experience optimization, and an updated user flow.
Giving advice on SEO strategy, PPC budgets and implementation of new product features to maximize lead generation and finalized the business cases to attract external investors.  Included several inbound marketing features into Subbseven and parts of the the customer retention strategy.

 

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subbseven

I designed the interaction User flow scheme

 I also helped define the underlaying system.

I also helped define the underlaying system.

 

 

SEM-Planning

I developed the marketing plan. and the complete release schedule for SEO ranking and SEA