With the debut of AdeZ, Unilever had entered the growing health-conscious smoothie market. One year later after its launch it needed a fresh campaign for its new added flavors. Unilever just wanted some minor website adjustments. I convinced them we at Ogilvy could build them a completely new website within the same budget. The old website was outdated, not search engine friendly, and updated too many times with a layout “designed by committee”.
I designed the layout and worked the UX proposal; We used smooth animations for the packages, fruits and juices floating around on the site to give an overall vibrant joyful feel. We developed the Adez website within an advanced, fast loading, SEO optimized, flash framework.